Vermittlung von IT-Fachkräften für Unternehmen im Bereich schnelldrehende Konsumgüter
Unternehmen im Bereich schnelldrehende Konsumgüter (Fast Moving Consumer Goods, FMCG) müssen, ähnlich wie der Einzelhandel, ihre Interaktionen mit Konsumenten neu definieren und entsprechend gestalten. Datengesteuerte Strategien, die von allen digitalen Kanälen vollen Gebrauch machen, werden diese Interaktionen künftig bestimmen. Kunden haben beispielsweise mehr und mehr die Erwartung, unterwegs unter Verwendung verschiedener Mobilgeräte bequem einkaufen zu können. Das Investieren in Customer- Relationship-Management wird die Art und Weise revolutionieren, wie FMCG-Unternehmen Daten von Konsumenten erhalten und nutzen, um Multikanal-Einkaufserlebnisse zu schaffen, die Kunden begeistern und binden.
Der Erfolg von FMCG-Unternehmen wird künftig in erheblichem Maße davon abhängen, ob die Chancen der digitalen Transformation genutzt werden. Besondere Schwerpunkte sind hierbei Kundendaten (Consumer Intelligence), herausragende Multikanal-Kundenerlebnisse, innovative Geschäftsmodelle und betriebliche Effizienz.
Coca-Cola sieht es beispielsweise als eine Hauptaufgabe an, „dem Verbraucher zu folgen“, der erwartet, von jedem Ort aus was immer er auch möchte kaufen zu können. Dazu ist es notwendig, Big Data und E-Commerce zu nutzen. Die Welt von FMCG-Giganten wie Coca-Cola hat in diesem Zusammenhang in den letzten Jahren tiefgreifende Umwälzungen erfahren.
Die Berater von Next Ventures verfügen über umfangreiche Erfahrung bei der Vermittlung von Fachkräften mit Nischentechnologie-Expertise für die FMCG-Industrie. Bitte setzen Sie sich mit uns in Verbindung, um mit einem unserer Fachberater für den Bereich Technologie & Ingenieurswesen zu sprechen.
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What our candidates say
I’ve been working with Next Ventures for almost 3 years and in this period they have shown a very professional and yet agile approach. They are very well connected with the key players within the automotive industry including higher levels of executive management. Based on that ability to quickly understand the needs of their customers they provide suitable profiles within a short amount of time. I’ve found Next Ventures to be very responsive and closely following up on the topics. They’re very responsive, always to the point and clear in communication to their customers.
Mark Baijens, Director Embedded Software ADAS
Next Ventures went to great lengths to make sure I was the right candidate for a sought after position, as well as making sure that the company was right for me. The recruitment turned out to be a very good fit both for me and for the recruiting company. I was also impressed by how Next Ventures and its employees showed great dedication and professionalism during but also after my successful placement.
Petter Claesson, VoIP Technical Consultant
I found Next Ventures to be true professionals and one of the best recruitment consultancies I have worked with in my long career. From the outset they were very clear about the technical requirements of the role, had a detailed profile of the company they were recruiting for and certainly understood the data market well. The consultant I dealt with was especially helpful in dealing with the contract negotiations from both sides, and even had time to meet with me during the interview process and post job offer. I would certainly recommend other friends and colleagues within the industry to use Next Ventures as I know they will not be disappointed.
Clive Richardson, SQL Server DBA
Working with Next Ventures has been a pleasure. The energy and commitment they showed in the first call I had with them has been maintained throughout my contract duration, in all our dealings. I hope to continue our association long into the future.
David Erasmus, Oracle e-Business Contractor
Next Ventures recruited me into Johnson & Johnson. They had a very good understanding of the role on offer, and were very efficient in sorting out queries and issues. The consultant also had a very good balance between giving people enough updates, but not calling too often. He made the recruitment experience a positive one.
Doris Kneilling, SAP Consultant
